This Nike poster seems to focus more on Allyson Felix and less on her shoes.  She seems to be flying free above her hometown Los Angeles. Free as a Bird. I say this because I've seen many other Allyson Felix fotos on the internet.  She's always wearing the tightest fitting running apparel.  Her jaw is often locked.  Her muscles are flexed.  When she makes her move around the turn of the track, she looks like she is going to EXPLODE at any moment.   But here behind the movement of her right shoulder, I see the beginnings of a warm smile. Her eyes are bright.  Her hair is floating in the wind. She's wearing a loose-fit, lightweight white mesh pullover.  I don't see the Nike logo anywhere on it.  This is signficant, for she isn't a human billboard for a shoe company.  She's in the middle of the thousands of runs she has made over a lifetime.  For a moment, the burden of pressure seems to have been lifted.  It's like she feels LIGHT and FREE. Nowhere do I see the commercial exploitation of her body. I mean, sex sells. I don't need to be a marketing whiz to know that most brands design their advertisements to attract male viewers. Although they will say they draw attention to the sport – that's good for everybody –  they are also cheapening the skills and accomplishments of female athletes.  In this poster, Allyson's mesh pullover modestly covers her hips and rear.  She's wearing basic black running tights – but not-so-tight –  that reach just below the knee.  This makes it possible to highlight the SEXIEST part of her body – THE CALF.  Of course, the calves are the most important sprint muscles on a runner's body.  Talk about EXPLOSION?  The calves are most responsible for both acceleration and maximal velocity sprinting.  In this image, Allyson's calf is LONG and NAKED.  Just one calf – it is prominently positioned center-right.  It's the first thing I see when I look at the poster. The slogan FREE YOURSELF is super-imposed in the upper-left- hand corner.  One black Nike shoe appears in the lower right.  We know it's Nike because we can see the red swoosh. Allyson's name is printed in the lower-right-hand corner.  I'm 64-years old.  I can't run anymore because of a damaged hip, but I still hold on to my Nike Free-Runs.  They are resting a few feet away in my closet while I write this post.   In this poster, Allyson looks happy.  She is FREE.  I remember the feeling.